Beyond Meat has had a blockbuster year. Its soaring IPO performance and its first public earnings release have created a lot of buzz around both the company and the industry growing for plant-based meat alternatives.
The latest release of data from Nielsen, analyzed by JPMorgan analysts show that while Beyond Meat’s takeaway sales remain high, so do its prices. This could be a problem for the company — and the plant-based meat market — going forward.
“We hear that the premium on these products isn’t that bad, but when I go to the grocery store and I see the alternative product at $12 or $11 per pound and then I can go into the meat case and find a ton of traditional meat products under $3 per pound, that’s a big ask for the US consumer to realize that kind of differential,” said Will Sawyer, the lead economist of animal protein at Cobank.
To read the rest of the story, please go to: Business Insider
