For the second year in a row, the beef checkoff’s Northeast Beef Promotion Initiative (NEBPI) is proud to fuel runners at the 40th running of the Marine Corps Marathon (MCM) in Washington, DC, on Oct. 25, 2015. The beef checkoff has fielded a group of runners under the Team BEEF banner, as well as participating in various activities throughout the weekend including the first timers pep rally.
“Athletes are very conscious of how they fuel themselves before, during and after training. In addition to being a good or excellent source of 10 essential vitamins and minerals, beef delivers high-quality protein needed for runners to get the most of our their workouts and to preserve and build muscle,” says Christie Brown, NEBPI Director of Promotions. “We are proud to be supporting the largest contingency of Team BEEF runners at a Northeast road race to date at the 2015 Marine Corps Marathon!”
55 Members of Team BEEF will be participating in the 40th Marine Corps Marathon next month. Runners are representing 19 different states including NH, MA, CT, NY, PA, MD, VA, NC, SC, GA, FL, IL, KS, NE, OK, TX, ID, OR and Washington D.C.
The beef checkoff will be participating in several events throughout the weekend, including:
First Timers Pep Rally – Oct. 23 from 5-7pm at the Hyatt Regency (400 New Jersey Avenue, NW) We’re excited to have popular DC running blogger and mother of three, Dorothy Beal of the Mile Posts Blog speaking on behalf of the checkoff during this year’s pep rally. Beal was the Competitor Magazine cover model in September 2014, Women's Running Magazine cover model Nov/Dec 2012, is a womensrunning.com contributing blogger, USATF Level 1 and RRCA certified running coach.
Health and Fitness Expo– Oct. 23-24 at the Walter E. Washington Convention center (801 Mt. Vernon Place, NW) –Our loveable mascot, Miss Patty Melt, will be strolling the expo to meet and greet runners and their families.
MCM Kids Run – Oct. 24 at the Pentagon North Parking Lot in Arlington, VA –Miss Patty Melt will be entertaining the 3,000 youth runners before their mile run as a participant in the ever-popular Mascot Race. She’ll also be helping lead stretches with Dorothy Beal of the Mile Posts Blog before the Kid’s Race as well as cheering on the youth runners as they complete their run. Additionally, the beef checkoff will participate in ‘Camp Miles’ before, during and after the Kid’s Run with interactive booth activities for kids and their parents.
MCM Runner’s bRUNch- Oct. 24 at 10:30 am starting/finishing at the MCM Finish Line/Marine Corps War Memorial. The beef checkoff will be the bRUNCh sponsor and for the first time ever, beef bacon is making an inaugural splash in Washington D.C this fall through the generous donation of product by Schmacon!
Team BEEF Dinner and ‘Prime Cuts’ Awards Program- Oct. 24 from 5-7 pm at Hyatt Regency. Team BEEF members participating in the 2015 MCM have been encouraged to participate in the team-wide “Prime Cuts” incentive program geared toward increasing team members knowledge of beef, nutrition and the industry as well as share their training journey with their social media circles using #BeefFuelsMCM to link posts leading up to the weekend activities. Top winners of the MCM Prime Cuts program will be acknowledged following the team dinner.
Leading up to the 2015 Marine Corps Marathon, beef checkoff messaging will be reaching the digital spaces and air waves as runners head into town. Through a partnership with the South Dakota Beef Industry Council, the beef checkoff will have radio advertising on Washington D.C’s local CBS radio station, 94.7 Fresh FM. Additionally, the beef checkoff’s recently developed “Live a Flavorful Life” advertising artwork will be featured on the Nutrition pages of Runner’s World.com and geo-targeted to viewers located in the Northeast region.
For real-time updates on Team BEEF and weekend activities leading up to and including the Marine Corps Marathon, follow @NortheastBeef on Twitter and search #BeefFuelsMCM to follow the conversation.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
UNDERSTANDING THE BEEF CHECKOFF PROGRAM
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
