In an era when consumers have a wealth of information at their fingertips, where do South Dakotans turn for recommendations on meat-purchasing?
That's the question assistant professor Kuo-Liang "Matt" Chang and a team of South Dakota State University researchers sought to answer when trying to determine the best way to use social media to encourage beef consumption. The study was funded through a $9,100 grant from the South Dakota Beef Industry Council.
In addition to Chang, the research team included assistant professor of economics Lisa Elliott, assistant professor of journalism and mass communications Rocky Dailey and SDSU Extension field specialist Shannon Sand in Rapid City.
To read the rest of the story, please go to: South Dakota State University
