In cooperation with Ibotta, the 16th most frequently used app in the United States, the beef checkoff recently encouraged customers at two national retailers to choose beef at the meat case. Ibotta shared educational information about freezing beef and about beef nutrition, in addition to sharing the checkoff's Easy Lean Beef Burger and DIY Taco videos. By engaging with the content, Ibotta users earned a cash rebate for their purchase of Top Sirloin Steak or Ground Beef.
“This app partnership really provided the checkoff with a way to get beef education to the consumer – how to cook, how to freeze ground beef, and nutritional facts,” said Cevin Jones, vice chairman of the Beef Promotion Operating Committee and beef producer from Eden, Idaho. “It also gave us the opportunity to have access to rich consumer data that showed us who is buying, where they are buying, what else they are buying when they buy beef, and the additional purchases that buying beef adds to a consumer’s shopping cart.”
Highlights from the program include:
- Millennial consumers, those consumers aged 25-34 years, accounted for 44 percent of the redemptions for the beef checkoff’s products
- The redemption rate was 25 percent, more than 30 percent higher than Ibotta’s systemwide average
- There were approximately 35,000 redemptions in just the 16 days that the program was active The engagements (tasks) the checkoff offered each had more than a 95-percent completion rate
"A great product and great content is a recipe for success with Ibotta," said Richard Donahue, vice president of marketing at Ibotta. "The Beef Checkoff Program was a huge success – with hundreds of thousands of videos being viewed on how to cook and store beef, more than 141,000 consumers put beef on their shopping list and 35,000 additional beef purchases being made in just a couple of weeks."
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
For more information about Ibotta, visit Ibotta.com. Or, to download the free Ibotta app, visit the App Store or find it on Google Play.
About Ibotta
Ibotta, a Denver-based mobile technology company aims to transform the way companies and retailers think about and execute mobile media and advertising campaigns in conjunction with brand loyalty development. With a one-of-a-kind user experience, the world’s leading brands and retailers continue to make Ibotta a key pillar of their digital programs and in-store growth strategies.
With over two billion rebates viewed, 70 million completed brand interactions, and more than $11 million in cash rewards earned by users to date, Ibotta continues to drive brand messaging tracked to direct item level purchases for both in-store and online transactions.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
