The beef checkoff is helping consumers plan how to keep their New Year’s resolution, knowing that nutrition is going to be top of mind as they try to be healthy and lose weight. Consumers often crave beef, but they need information to make informed beef purchases they can feel good about.
Research performed during the development of the latest consumer "Profiles" ad campaign revealed that consumers crave beef, but concerns about nutrition often cause them to buy other proteins they think are better for them. Consumers are looking for "permission" from a health perspective to allow them to act on their desire for beef.
There are 29 cuts of lean beef in the meat case. The checkoff-funded Beef Alternative Merchandising (BAM) Slimdown program also has a consumer brochure with information showing how the BAM cuts can be part of a healthy, balanced diet.
And, the nutrition central section on BeefRetail.org has several resources to help show consumers that beef is a nutrient powerhouse: Beef is an excellent source of protein and is important for muscle development, healthy bones, normal metabolism and balanced blood sugar.
Source: The Beef Checkoff
