DOWNERS GROVE, Ill. — Another grilling season is upon us and Ball Park®, the maker of America’s number one selling beef hot dog*, today announced that it is turning up the heat this summer with the launch of its “Grilling Days of Summer” sweepstakes and new Deli Style Beef Franks. To kick off the season that is synonymous with outdoor barbecuing, Ball Park is helping Americans create another summer of memorable backyard grilling moments by having consumers share their favorite cookout photos on Facebook for the chance to win the “Ultimate 4th of July Bash.” When visiting the Ball Park Facebook page, fans can also view grilling videos and expert tips for creating an unforgettable barbecue this summer. With the addition of Deli Style Beef Franks, Ball Park will bring the authentic New York deli taste to backyards across the country, offering consumers another way to make their summer sizzle.
“Through the Ball Park ‘Grilling Days of Summer’ sweepstakes and the launch of the new Deli Style Beef Franks, our fans will be armed with everything they need to create memorable summer grilling gatherings with friends and family this year.”
.Beginning on May 25th at 9:00 a.m. EST, consumers who visit and “like” the Ball Park Franks Facebook fan page can upload a photo and a 140 word description depicting one of their most memorable summer grilling moments spent with family and friends. One randomly selected grand prize winner will be awarded the “Ultimate 4th of July Bash,” which includes $1,000 towards an Independence Day party and a grilling party pack, complete with all of the essential tools needed to cook-up mouthwatering meals this summer season. Additionally, ten runner-up winners will also be awarded the fully equipped grilling party pack.
Consumers will have until June 15th to upload their “Grilling Days of Summer” photos, and winners will be announced on the Ball Park Franks Facebook fan page in late June. In addition to the sweepstakes, the Grilling Days of Summer tab on the Ball Park Franks Facebook page will include a series of videos featuring Ball Park Chef Catherine De Orio, where she will share expert advice on everything from “must know” safety tips to the do’s and don’ts of dressing a hot dog. Accompanying the videos will be a list of unique tips for grilling like a pro this summer, shared by Chef De Orio and selected influential bloggers.
“Grilling season is our favorite time of year here at Ball Park, and we’re especially excited about what we’ve cooked-up for this summer,” said Amy Grabow, marketing director, Ball Park. “Through the Ball Park ‘Grilling Days of Summer’ sweepstakes and the launch of the new Deli Style Beef Franks, our fans will be armed with everything they need to create memorable summer grilling gatherings with friends and family this year.”
Hitting store shelves across the country just in time for the summer kick-off, Ball Park has announced the launch of its newest product, Ball Park Deli Style Beef Franks. Available in two varieties, Deli Style Beef Franks and Bun Size Deli Style Beef Franks, each are made with 100 percent beef and contain no artificial colors, no artificial flavors, no by-products and no MSG added. For more information on the Ball Park product portfolio visit www.ballparkfranks.com and to enter the Grilling Days of Summer sweepstakes visit the Ball Park Franks Facebook page at www.facebook.com/BallParkFranks.
About Ball Park
The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of baseball parks – including Detroit’s Comerica Park. For more information, visit www.ballparkfranks.com.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $9 billion in annual net sales from continuing operations. Sara Lee has approximately 20,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.
* Source: Total Beef w/Angus Hot Dog dollar & volume share IRI Total U.S. – FDMx 52 weeks ending May 1, 2011
Source: Sara Lee Corporation
