Champaign IL – The American Meat Science Association (AMSA) is excited to announce that, Dennis Pittman from the Smithfield Packaging Company; Kevin Grier from the George Morris Center and Dr. Karoly Jakab from Modern Meadow, Inc. will be the speakers in the AMSA 66th Reciprocal Meat Conference (RMC) Global Meat Market Symposium sponsored by Cryovac/Sealed Air and Alberta Livestock and Meat Agency, on Wednesday, June 19. Presentations from these speakers will focus on the below topics:
1. The Roles that Sponsorships and Corporate Social Responsibility Play in Marketing and Public Relations: Dennis Pittman will be discussing the role that Smithfield's NASCAR and Corporate Social Responsibility (CSR) programs have played from a marketing and public relation perspective. These two significant platforms provide important vehicles for consumer- and press-facing opportunities. Through a range of retail customer promotions, at-track activities, and media activations, Smithfield uses its NASCAR program to gain national media exposure, increasing the value of the company's trademark, and engaging loyal – and gaining new – consumers.
2. Drivers of Global Meat Demand and Price: Kevin Grier will speak live from the Canadian Society of Animal Science and the Canadian Meat Science Association Joint Meeting, about the major global markets that are driving meat demand and price. This includes developed markets such as North America, Europe and Japan but importantly, developing markets such as China and India where diets are changing to include more meat. The presentation will also address the significance of embracing technology rather than shying away from it as we look to future challenges and opportunities in the global meat market.
3. Meat Production by Tissue Engineering Methods: Tissue engineering goes beyond regenerative medicine by developing proprietary technologies to produce high value, food grade animal protein (e.g. meat) without the need to raise, slaughter and transport livestock. Meat precursor tissues are created by an automated bio assembly tool that deposits multicellular building blocks of prescribed shape into culture dishes, creating various tissue geometries. Dr. Jakab, will discuss how technology enables lower costs and lower inputs of land, water, chemicals and fossil fuels.
The AMSA 66th RMC will be held June 16-19, 2013, at Auburn University in Auburn, AL.
For more information regarding the AMSA 66th RMC please visit: http://www.meatscience.org/rmc or contact Deidrea Mabry 1-800-517-AMSA ext. 12 or dmabry@meatscience.org.
AMSA fosters community and professional development among individuals who create and apply science to efficiently provide safe and high quality meat (defined as red meat (beef, pork and lamb), poultry, fish/seafood and meat from other managed species.
Source: American Meat Science Association
