In conjunction with September’s National Food Safety Education Month, the American Meat Institute has announced number of resources available to help bridge the knowledge gap among consumers when it comes to properly handling, cooking and storing meat and poultry products.
AMI released a :60 radio piece delivered to radio networks and stations nationwide in most of the top 100 markets. The segment highlights the meat industry’s food safety progress, while reminding consumers they are partners and the final hurdle in food safety in the kitchen.
To listen to the radio spot, click here: www.radiospace.com/crn552.htm
Consumers can also visit http://www.meatsafety.org/ to test their meat and poultry safety IQ by taking a quiz and answering 15 questions on topics such as safe handling of meat and poultry products, proper cooking temperatures and storage procedures.
The radio announcement and quiz are two tools in AMI’s vast food safety education toolbox. For additional information, visit:
•http://www.meatmattersinfo.org/ to download a free brochure, “Safe Handling of Meat and Poultry Products;”
•AMI’s YouTube Channel, the Meat News Network at http://www.YouTube.com/MeatNewsNetwork for videos about: AMI consumer survey data on basic food safety practices; B-roll video of safe handling of fresh meat and poultry products; and dozens of other consumer-focused educational videos; and
•http://www.meatami.com/ht/d/sp/i/286/pid/286 for AMI Fact Sheets detailing the progress the meat and poultry industry had made in terms of food safety.
Source: American Meat Institute