Market insights show that older Millennial parents purchase ground beef more often than whole muscle cuts of beef. New insights and inspirations were needed to make this a mainstay on their shopping lists and to increase purchase frequency. The new Ground Beef section on the checkoff-funded BeefItsWhatsForDinner.com helps to highlight the versatility and convenience of ground beef, making it the perfect mealtime option for any night of the week.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program