In cooking, inspiration matters. That's why Costco is taking in-store cooking demonstrations to the next level to help drive pork demand.
"Costco is the gold standard for in-store demos," says Ryan Mills, retail marketing manager for the National Pork Board, who noted that Costco is the nation's third largest retailer. "Their people are well-trained and do a great job of sharing cooking tips and messages about the role that pork can play in a healthy diet."
Since demonstrators are assigned to specific stores, shoppers see the same familiar faces often at their local Costco and look to them to provide quick, easy mealtime options.
Earlier this year, the demonstrators served up boneless pork chops, which were also featured in Costco's mailer, along with a coupon for $3 off chops and pork roasts. "A coupon and an in-store demonstration create a powerful combination that drives pork sales," says Mills, who notes that Costco demonstrators also highlighted pork's new 145-degree end-point cooking temperature.
To read the rest of the story, please go to: National Pork Board's Pork Leader