Winston Flowers, Boston, MA, has been named the recipient of the eight annual Retail Florist of the Year award, sponsored by WF&FSA and Florists' Review magazine. Jacobson Floral Supply, Boston, MA, nominated Winston Flowers and endorsed its entry in the contest. To be eligible, all contest participants must be endorsed by a WF&FSA-member wholesale florist.
Three additional retail florists received recognition for their outstanding efforts in three of the judging categories.
- For Outstanding Merchandising and Display: City Scents Floral & Home, Chicago, IL, was nominated by Kennicott Brothers, Chicago, IL.
- For Outstanding Marketing and Promotions: Dandelion's Flowers & Gifts, Eugene, OR was nominated by The Flower Market, Eugene, OR.
- For Outstanding Community Involvement: Aebersold Florist, New Albany, IN was nominated by Doran-Engel, Louisville, KY.
Source: Wholesale Florists & Florist Supplier Association