If a popular coffee chain can raise over $40 million from the San Francisco tech community, maybe it shouldn’t be surprising that a flower company can count Ashton Kutcher and Joe Montana as investors. And as techies seek out non-technical problems to solve and non-techies become angel investors, that’s what BloomThat has done.
The on-delivery flower startup just raised $2 million in seed funding from SV Angel and a group of angel investors including Ashton Kutcher, Reddit cofounder Alexis Ohanian, Baron Davis and Joe Montana. The pain of ordering flowers apparently is felt from Hollywood to the NFL Hall of Fame.
“We had all been in the position before of sending flowers to a wife or girlfriend and it’d been a less than stellar experience,” says cofounder Matt Schwab. “We wanted to look at building something that solved those pain points personally.”
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