With spring approaching it’s the perfect time to look at what could help you boost your sales for the upcoming season. But does color sell plants?
A simple answer would be yes and no. But this not much help with deciding what colors you should focus on displaying. Research would suggest a number of reasons why consumers will select certain colors. It could be based on seasonal ideals, so when you think of spring you would generally lean towards pastel muted colors even veering on towards the warmer yellow tones for a splash of brightness; think Easter and daffodils. But what else? There must be other factors that will influence color choices other than the typical seasonal selections. Well there can be, and this is where it gets a little more complicated.
Research will tell you that color selection is often based on personal preference, experiences, upbringing, cultural differences and so forth, often muddying the effect individual colors have on us.
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