July is American Grown Flowers Month as designated by Congress. But it’s also one of the slowest months of the year for flower sales. That is, until a remedy was put into place last year.
In 2018, nearly 1,200 retail locations participated in the first-ever American Grown Flowers Month Merchandising Contest, promoting homegrown flowers in their stores with displays, signage, customer promotions and all sorts of other innovative hoopla.
The average sales increase in the month of July for the top five stores from each participating company was more than 17.5 percent! Overall, participating stores reported an average increase in sales of 6.7 percent.
To read the rest of the story, please go to: Certified American Grown Flowers
