WATSONVILLE, Calif. – More than $682 is raked into the local economy from flower growers in the Watsonville area every year. 92 cents of every dollar collected on sales from flowers grown in the city stays in the city. Staying ahead of the changing industry trends hasn't always been easy said local growers.
"Business savvy, our willingness to adjust to the market, the lifestyle of people and also to advance in our technology of what we do," said general manager of the Pajarosa Floral, Paul Furman.
Inside the Pajarosa, visitors will find thousands of flowers, as workers work fast to arrange, cut and ship them out. Over the years some flower companies on central coast have wilted. According to the California Cut Flower Commission, there's only 15 flower growers on the central coast.
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