Van Den Bos Acquires Breeding Activities and intellectual Property of Van Zanten Breeding Freesia Assortment

Royal Van Zanten and Queen’s Flowers, two of the world leaders in floriculture, have joined forces to create a brand new flower. Conceived around the shared principles of innovation and increased value at retail, the Astronova® is a flower with a unique look and an above average vase life. …

Maarten Goos, Managing Director of Van Zanten Breeding, wants to keep the market and their customers informed of how this is affecting the ornamental horticulture sector and to express his appreciation for customers, suppliers and employees. …

Royal Van Zanten’s breeding efforts don’t stop once a variety becomes available to the market. Over the years, we’ve been working with the Saba growers to optimise this variety by carefully selecting plants displaying the best genetics. It’s an ongoing process that responds, of course, to the market’s requirements. …