It might not seem like Valentine’s Day to you, but if you are in the flower-importing business, there’s nothing but Valentine’s Day running around your head these days.
Valentine’s Day is the industry’s Christmas. The only holiday close, not surprisingly, is Mother’s Day. With something as perishable as a rose, projecting demand is stress-inducing, to be sure.
South Florida is ground zero for the United States’ fresh-cut flower importing business. More specifically, ground zero is Doral, where all the warehouses are, and Miami International Airport, where all the planes land.
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