The NFU has its Plants and Flowers Pledge and is challenging retailers to back British plants and flowers growers by committing to delivering fairness in the supply chain.
With only around 10% of the flowers regularly on offer to the public in supermarkets being from British farms, Aldi is the first retailer to sign up to the pledge.
The pledge ensures that ornamental suppliers are covered by the principles of the Groceries Supply Code of Practice in the same way as fresh produce suppliers.
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