Valentine’s Day is a few days away, and it’s a big time for a big business. The
cut-flower business globally is estimated at $49 billion, including $10 billion
in roses alone, and 36% of the year’s fresh flower purchases happen on
Valentine’s Day.
But California rose growers like Neve Brothers in Petaluma say it’s getting
tougher and tougher to turn their petals into profits.
“This year and last year, too, the economy doesn’t have a lot of extra money to
spend on luxuries like flowers,” said Nick Neve, a fourth-generation rose
grower.
Photo Caption: Valentine’s Day is a boom for flower sales — but local growers
are struggling.
Photo Credit: Jodi Hernandez
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