Autumn began to reveal its colorful head a couple weeks ago, and now, after the official Fall Equinox, complete with a Blood Moon Eclipse, I think it is safe to say that the change in season is now in full swing!
To talk about how Sun Pacific Bouquet (aka Sun Pac) is answering the call of Autumn, I picked the brain of Rodi Groot, the head of our Sun Pac Division. Located in Southern California at our Oxnard Farm, Sun Pac designs hand-crafted, farm-fresh bouquets, and Rodi was able to tell me a little bit about the creative process for their Fall Bouquet Collection.
First, they start with what is in-season, agronomically speaking, and then they explore what is in-season in the fashion world. For this, he has assembled the Sun Pac dream team– Melina, the designer du joor, Jennifer, their fashion and marketing expert, and Pam Smith, a strategy consultant with 30+ years in the floral industry.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk
