Greensboro, N.C., U.S.A. – Syngenta Flowers, Inc. announced today the development of three new POP programs in support of its Yoder® garden mums, pot mums and fleurettes. With trendy designs, bright colors and a unique assortment of retail options, these POP programs will help attract a new generation of mum growers as well as those looking to brighten up their mum assortments. Growers and retailers alike can reap the benefits of the increased marketability these POP programs can bring.
“When we were designing the mum POP programs, it was important that they be colorful, fun and modern to match the mum varieties they would support,” says Liz Hunt, senior market manager for Syngenta Flowers. “We put together POP programs that complemented our varieties in terms of color, season, design and consumer trends.”
For pot mums, Syngenta developed Mum-Mania, which offers seasonal POP to promote the year-round appeal of its pot mums. Fleurettes are petite plants covered with cute daisy flowers, so the Daisy Delights POP program is designed to drive impulse sales of this novelty crop. Finally, for garden mums, Syngenta developed Fall in Love with Mums to support garden mums during the peak fall season by touting their free-flowering habit, broad and vivid color range, and irresistible fall appeal for consumers.
“Syngenta has worked hard to energize its mum assortment so differentiating the POP materials was a must,” says Hunt. “There’s an emerging mum customer base out there and we need to continue to engage them with outstanding varieties and supporting materials.”
Recently, Syngenta has upgraded its mum assortment to include new colors, unique flower forms and more grower-friendly genetics. Its strategy is to appeal to a new generation of consumers. As part of that plan, these new mum POP programs support the goal of attracting new mum customers at retail, increasing profitability and generating more grower sales.
The new mum POP is available through The John Henry Company. Growers can contact their preferred broker representative or contact JHC at (800) 748-0517 or via email at growercare@jhc.com for more information.
Syngenta is one of the world's leading companies with more than 26,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.
Source: Syngenta
