Star® Roses and Plants, a pioneer in the field of plant development and introduction for more than 100 years, is sharing survey results that reveal almost seven in ten (68%) adults in the United States have a garden, but 87 percent of those gardeners find something intimidating about planting or gardening. However, despite the intimidation factor, nearly six out of ten (57%) gardeners[1] share they are also inspired to plant or garden because they enjoy it.
The survey was conducted online within the United States by Harris Poll on behalf of Star® Roses and Plants, from April 22-26, 2016, among men and women 18+ years of age. Key highlights from the survey include:
- Nearly Nine Out of Ten Gardeners Are Intimidated About Planting or Gardening: Roughly a quarter (27%) of gardeners say that ongoing maintenance prohibits them from gardening, while one fifth (20%) claim keeping their plants alive is another barrier.
- Almost Half of Gardeners Prefer to Garden with Their Spouse/Partner/Significant Other: 47 percent garden with their spouse, partner or significant other. Additionally, 31 percent of U.S. adults maintain their garden by themselves.
- Garden Acts as Curb Appeal & Food Source: 46 percent of gardeners say the reason they plant or garden is to improve the look of their home (50% among homeowners), while 45 percent of gardeners are inspired to plant or garden because of a desire to grow their own food.
- Tips from Social Media: Almost one in five of all Americans (18%) get tips online from either Pinterest, Facebook, and/or DIY web sites.
To read the rest of the story, please go to: Star® Roses and Plants
