Valentine's Day is officially less than a month away, so you know what that means–every level of the floral industry has (hopefully) started preparing for one of the biggest holidays for fresh cut flowers. It's the season of love for some, and stress for others. For seasoned Valentine's Day warriors, we know that the biggest stress-reducer is planning and preparation, so we are here to provide some tips for Valentine's Day prep all the way down the flower line.
Flower Farmers
Flower farmers started their prep months ago with the planting of Valentine's Day flower blocks. Now, our greenhouse teams are preparing to pick, bunch, and sleeve those flowers, while other team members are sorting logistics and making phone calls to ensure that shipping and transportation is ready to go and running as smoothly as possible. Our tip: Stay calm, breathe, and work together….also, snack often.
Wholesalers
Wholesalers are in the midst of connecting all the dots; now is the time to reach out to retailers and pre-book inventory. Our Tip: Order early and make sure you order enough. Examine trends and sales from previous years and use that information as you move forward with this year's holiday.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk