For Valentine’s Day 2015, the buzz is already about U.S.-grown flowers. Consumers are excited to learn where their food and flowers come from; they want to know the farmer who grew their veggies, the vintner who made their wine and the flower farmer who grew the romantic blooms that will be the centerpiece of their Valentine’s Day ritual.
People are looking for domestic Valentine’s Day flowers, and of course they want reds, whites and pinks. The traditional roses and carnations are being joined by tulips and lilies as the trend-centric floral world rides the wave of the farmers market and locally grown aesthetics.
According to the U.S. Department of Agriculture, there are currently 8,268 farmers markets in the United States, up from 3,706 in 2004. People are demanding access to fresh, seasonal and local foods — and retailers, farmers and all sorts of individuals are responding. The same trend affecting fruits and vegetables is finally coming to flowers.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk