As you well know, this Sunday is Mother’s Day–the Holy Grail of holidays for flower farmers. The past three weeks (nay, months!) have been a highly focused team effort to make sure our flowers are picked, bunched, sleeved, and shipped on time for the big day.
All team members are on-deck, clocking long hours and even working outside of their "home" departments in order to help bunch tulips, sleeve lilies, and pack boxes. Teamwork is a fundamental part of a working flower farm, and it is especially poignant as this year marks the second Mother's Day for Certified American Grown—a movement which embodies teamwork on a larger scale, as it binds American flower farms (large and small) together under one, overarching brand.
American flower farms face steep competition from flowers grown offshore (over 80% of blooms purchased in the US are from South America); however, studies show that the majority of consumers want to support local businesses and prefer to buy domestically grown flowers–they just need the opportunity. That's exactly what the Certified American Grown Label (placed or printed on all our flower sleeves) is meant to do–help consumers who care easily identify domestic flora.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk
