Spending On Lawns And Gardens Jumps, Led By Millennials, Boomers

The U.S. is a nation full of gardeners – and they’re spending more money on their lawns and gardens than in recent years. Lawn and garden spending reached a reported $36.1 billion dollars in 2015 according to recently released results of the annual National Gardening Survey, bouncing back from a five-year low in 2014.

“Participation in gardening did not decline much during the economic downturn,” says industry analyst Bruce Butterfield, who adds, “people have been participating in gardening all along but they weren’t spending as much in recent years.” The average amount spent on the back yard or balcony nationwide in 2015 was $401 per household, up from a low of $317 in 2014.

“The $36 billion dollar question is if lawn and garden sales will stay at this level in the future,” says Butterfield, who heads the National Gardening Market Research Company and oversees the survey each year. “These results are encouraging. Not only did DIY gardening have 6 million more customers, they spent more, too,” adds Butterfield.

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