WOBURN, Mass. — Bridgeline Software, Inc. (Nasdaq:BLSW), a developer of SaaS-based, unified web application management software and award-winning interactive
technology solutions, announced today that Smithers-Oasis, a leading global
manufacturer of floral products for the floral retail and wholesale industries,
has recently launched their new website (http://www.oasisfloral.com) on iAPPS
Content Manager and iAPPS Analytics. The iAPPS Product Suite is an innovative
SaaS solution that unifies Content Management, Analytics, eCommerce, and
eMarketing capabilities enabling users to swiftly enhance and optimize the
value of their web properties.
The new website supports Smithers-Oasis’ efforts to extend its brand identity
worldwide via the Internet. Utilizing iAPPS Content Manager, the company is able
to provide local marketing teams the ability to craft communications in their
own native language and be responsive to the nuances of customers in their own
countries. The site currently supports 11 different languages. Augmenting the
capabilities of iAPPS Content Manager, Smithers-Oasis also utilizes iAPPS
Analytics to distinguish site visitors by country and deliver personalized and
localized content. The internationally dispersed Smithers-Oasis content managers
require no technical knowledge and can easily enter content in their own
language and submit drafts for review by the company’s marketing team.
Customized workflows conform to each division’s local protocols and
requirements.
Like all iAPPS-powered websites, Smithers-Oasis can leverage both standard and
advanced content management functionality such as real-time content updates,
inline content editing, multi-site management, and RSS content syndication
management, along with a full suite of powerful web analytics reporting tools
and automated page tagging. By integrating web analytics with web content
management, the iAPPS Product Suite facilitates extremely cost-effective, yet
sophisticated persuasive content delivery capabilities typically found only in
much more expensive and customized solutions. Using iAPPS standard
administrative toolset, non-technical users can manage and deliver persuasive
content based on specific visitor segments or profiles established through
specific or sequential user behavior, such as accessed content, or actions, such
as downloading various marketing collateral. Intelligent delivery of persuasive
content targeted to profiles or specific user actions can improve overall user
experience and increase conversion rates which in turn can produce greater
website ROI and maximum business impact.
About Smithers-Oasis
Smithers-Oasis is best known worldwide for its OASIS(R) Brand Floral Foam, the
world’s first water-absorbing foam invented by V.L. Smithers in 1954. The
product revolutionized the floral industry by offering florists a way to hydrate
flowers while securing them in the desired arrangement. Today, OASIS(R) Floral
Foam is used by florists around the world. Smithers-Oasis Company is a privately
held company, headquartered in Cuyahoga Falls, Ohio, with research,
manufacturing and sales offices located in Kent, Ohio and throughout Europe,
Asia and Latin America.
About Bridgeline Software
Bridgeline is a developer of unified web application management software and
award-winning interactive business technology solutions that help organizations
optimize business processes. The iAPPS Product Suite is an innovative SaaS
solution that unifies Content Management, Analytics, eCommerce, and eMarketing
capabilities enabling business users to swiftly enhance and optimize the value
of their web properties.
Combined with award-winning interactive technology services by Microsoft Gold
Certified development teams, Bridgeline helps customers to cost-effectively
maximize the value of their rapidly changing web applications. Bridgeline’s
teams of developers specialize in web application development, usability
engineering, SharePoint development, rich media development, and search engine
optimization.
Bridgeline is headquartered near Boston with additional locations in Atlanta,
Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India.
Bridgeline Software currently has over 600 customers ranging from middle market
organizations to divisions within Fortune 1,000 companies that include:
Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life,
PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National
Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National
Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries
(a Berkshire Hathaway company). To learn more about Bridgeline, please visit
www.bridgelinesw.com.
Source:
Smithers-Oasis
