Homestead, Fla. – Understanding the green industry’s need for fresh, regular communication, Silver Vase has implemented a full range of digital tools. The strategy includes Facebook pages, an online catalog database, a newly redesigned web site and plant tags with embedded QR codes or mobile tags.
“We’re constantly seeking new ways to communicate with our customer base as well as the many consumer fans of our products,” said Silver Vase CEO Andrew Bartha. “Social media such as Facebook, and digital communications in general, provide a superb opportunity to frequently interact and stay top of mind with our customers.”
The company has debuted Facebook pages for the business and its latest introduction, Blue Mystique, the world’s first blue Phalaenopsis orchid. The Silver Vase page features information, product photos and company background, while the Blue Mystique page offers details on the hottest new orchid, plus display ideas, offers, updates and contests. So “like” them and check back regularly!
Silver Vase also recently launched a new web site complete with plant care, décor ideas and an online catalog database of their orchids, bromeliads and gardens.
In addition, their new plant tags are embedded with QR codes, also known as mobile tagging. The specific matrix barcodes give consumers immediate access to information simply by using a camera phone or dedicated QR barcode reader.
About Silver Vase, Inc.
Silver Vase, Inc. brought year-round availability of Phalaenopsis orchids to the United States. Founded in 1988, the company is known as one of the most innovative potted plant growers in North America, revolutionizing the industry through many distribution and packaging changes. Today their fully robotized and environmentally friendly greenhouse operation produces more than 2 million units from nearly 1 million square feet of climate-controlled facilities. Silver Vase operates its own distribution network, serving a broad range of customers, and is the largest U.S. partner to Dutch breeder Floricultura. For more information visit www.silvervase.com.
Source: Silver Vase, Inc.
