It’s no secret that plants make us happy. Just the presence of plants and nature has been proven to relieve stress and lift moods. It’s also no wonder that garden center shoppers saunter, soaking up the beauty, comfort and serenity that a carefully constructed atmosphere provides. The specific feeling they get during their experience is exactly why they walked in the front door; they want to recreate that atmosphere – and the feelings it brings back at home.
First Impression
The moment a customer walks inside, their reaction should be “Wow!” and they should feel invited to journey further inside. On the contrary, if a first impression is a dirty mess, you will get to see the back of their head for the last time. Whether you like it or not, judgement will occur within seconds of entering your lobby and unfortunately retailers get one chance to make the right impression. Displays of blooming perennials are one way to create an inviting first impression.
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