The FlowerTrials® 2012 had been a very exciting event for Selecta. For the first time we had two locations and everybody of the Selecta Team was very eager to see how the second location would be received by the visitors.
We are happy that our expectations have been exceeded and the FlowerTrials® were a very successful event at both our locations. In 2011 1,143 visitors came to see our presentation at the floating greenhouse in Naaldwijk, NL. This year we were able to attract 1,127 visitors to Naaldwijk and could furthermore welcome 646 guests at our location in Kerken, GER making us the second most visited company. The unwaning interest regarding our assortment shows that we are on the right track with our breeding efforts. Our ambition is to provide the perfect variety for every producer and to support our clients with qualitative consulting and marketing materials. During the FlowerTrials® we were engaged in many interesting conversations and hence could improve our sense of our clients’ requirements and needs.
Our show – themed “a year of successful growing“ – was highlighting our year-round assortment. Selecta offers an assortment of varieties tailored to meet the requirements of producers and retailers and to enable sales over the whole year. Several products are well qualified for sales outside the main season of bedding and balcony plants. We presented Calynopsis® – the orchid-like Calceolaria – suited as a spring crop with splendid colours to welcome the spring and the Gentian line Luis, an autumn top seller giving fresh impulses to ornamental perennials.
To read the rest of the story, please go to: Selecta Klemm GmbH & Co. KG
