In just over a year, and during the worst economic conditions for a long time, Ron Midgett has started New Earth Orchids and made the business turn a profit.
How did he do that?
“It’s a question we’ve been asking ourselves,” Midgett said in a recent interview. “I guess what we’ve done basically is develop a variety of revenue streams. … Not just one stream.”
Midgett also praised the local economic-development organizations — including the Small Business Development Center at Santa Fe Community College, the Santa Fe Chamber of Commerce and Northern New Mexico Connect — for the advice and support they provided him.
Midgett started the business in September 2011 in a greenhouse on Jaguar Drive at Plaza Contenta with a clear mission in mind: He wanted to sell orchids ranging in price from $10 to $3,000 for rare specimens.
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