Strawberries are still Santa Barbara County’s No. 1 crop, but their value dropped for the third straight year, according to the 2016 Agricultural Crop Report.
Strawberries in 2016 had an overall gross value of $413 million, a drop of about $11 million from 2015. Some farmers in 2016 chose to produce less.
Wine grapes surpassed broccoli as the No. 2 most valuable commodity, and the gross production value of $151 million increased by approximately $45 million compared to 2015.
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