ALEXANDRIA, VA — Of all the pieces of your business, none is more important than your staff. It doesn't matter how beautiful your flowers may be — if your employees' performance is dismal, your sales numbers will be too.
At SAF Amelia Island 2015, the Society of American Florists' (SAF) 131st Annual Convention, Sept. 9-12, you'll find hundreds of industry leaders and 48 expert speakers eager to offer their advice to get the best sales team possible.
Two educational sessions, in particular, concentrate on how to attract (and retain) workers with the greatest potential, and what you can to do to make sure they continually meet it:
- Would YOU Work for Your Company? — Top candidates today can be choosy, but what they want isn't always money. Glenna Hecht, president and founder of Humanistic Consulting, LLC, and a regular contributor to Floral Management's "Hands On" column, will divulge her benefits research to give you a sense of what entices hard workers and keeps them happy. She'll also help you identify your company's "value proposition" and share how you can emphasize your strong points when recruiting and interviewing candidates. (Sponsored by FTD)
- Sales Management for Wimps — Is your sales team stuck in a rut? Sales expert Tim Huckabee, president and founder of FloralStrategies, LLC, will demonstrate easy (and fun!) approaches, such as role-playing, to lure employees to aim higher. You'll leave with a notebook full of tips to shift the mindset of the most recalcitrant "old-style" seller and instill them with confidence.
Those are just two of the 37 educational sessions and events taking place at SAF Amelia Island 2015. For details and to register, visit http://safnow.org/annual-convention.
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The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to its members, including growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884.
Source: The Society of American Florists