Royal Van Zanten's new catalogue featuring the range of Pot & Bedding plant material is available from November 29th. The catalogue has been given a fresh new look and feel, with particular attention paid to the marketing concepts in which Royal Van Zanten has invested for several years now. Furthermore, this edition includes the new commercial varieties for 2014.
In the spotlights
In recent years Royal van Zanten has placed significant focus on the introduction of new varieties. This has resulted in successful sales concepts, such as for Celosia (Deep Purple® and Hot Topic®) and Pot Chrysanthemum (Pura Vida® and Brasil!®). By investing in the development of concepts, Royal Van Zanten demonstrates that the company is actively anticipating customer needs and expectations. These concepts put growers in the best selling position possible when introducing a new variety and also accomplish a longer product lifecycle. In 2014 one of the new concepts is for Organza®, a brilliant white and compact disbudded pot chrysanthemum.
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