Royal FloraHolland Auctioneer: Everything Has a Beginning
January 2, 2025 | 1 min to read
As 2024 approaches, auctioneer Paul Freriks reflects on a tumultuous year marked by significant global and Royal FloraHolland developments and challenges. The wet spring negatively impacted outdoor product quality, yet better-quality items, like long holly branches, enjoyed higher prices due to reduced supply. This dynamic influenced the market, leading to unexpectedly strong turnover, demonstrating the power of the supply-demand relationship in the auction business. Paul looks forward to what the new year will bring.
As 2024 closes, many people feel like time has flown by. This also applies to auctioneer Paul Freriks. He looks back on an eventful year in which a lot happened. Both worldwide and at Royal FloraHolland, there were new developments, challenges and extremes. Paul is happy to share his experiences and also looks ahead to what the new year will bring.
Prices and products
The extremes were mainly expressed in the very wet spring weather. This was not good for the quality of many outdoor products, such as tulips and holly. Fortunately, good quality products received higher prices. The supply-demand mechanism always has a strong effect on the clocks. If less of a product is available, prices often rise, and vice versa. As a result, turnover was often better than expected or even good. An example of this is the long holly branches. This season there were fewer long branches, which made the prices very good.
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