Rio Roses Debuts Valentines Day Flipbook

There’s no denying it: We live in a digital world. Yet, while most florists have embraced e-commerce (particularly during the pandemic), many are still not using the vast capabilities of online marketing to grow their online businesses. And digital marketing isn’t just for online sales; it can also boost your in-store business. That’s why we wanted to share the most important online marketing trends for 2022 to include in your overall marketing strategy. …

In these crazy times, giving people a creative outlet is not only valuable for them but can be valuable for your business as well. Offer a DIY Fall Arrangement workshop online, where you teach your customers how to make a beautiful Fall centerpiece. …

As you have undoubtedly seen, AI is exploding in growth — and it’s here to stay. So, how can you use AI effectively in your floral business? SAF (Society of American Florists) recently published an excellent article outlining the best practices to get results from any AI platform. We wanted to ensure you had this information so you can see that AI is easier than you imagine. …