Rio Roses Debuts Valentines Day Flipbook

Halloween preparation has already begun for most of us, since customers start buying their Halloween items throughout September. Statista, the online marketing statistics site, reported that 28% of shoppers start their Halloween shopping in September, with 43% completing it in the first week of October. If you haven’t started your Halloween preparations, NOW is the time. …

Thanksgiving marketing is always a good investment for florists, since customers begin their serious holiday shopping on Thanksgiving weekend. With the right type of marketing, you can grab a good chunk of business from those who’ll be decorating their homes and offices for the holidays. …

In 1999, the Pantone Color Institute created something special: the Pantone Color of the Year. They aimed to show how global events are reflected in the colors we see and use and spark conversations around the importance of color in our lives. As Pantone celebrates its 25th anniversary in 2024, the program’s impact and legacy are more significant than ever. …