Retail sales drive the industry, so it’s important to understand ways to continue that growth with younger buyers. We spoke with two innovative young retailers about how they relate to their customers.
Growers and retailers are well aware of the need to create gardeners of the future. Experts tell us younger generations have their own priorities and interests, and that the horticulture industry must adapt and follow the trends. Two retailers share how they are succeeding.
Get Creative with Events
Eleven years ago, Emily Harvey joined her father Jim in operating Harvey’s Farm & Garden Center in Westborough, MA. While her father concentrates mainly on the growing side of the business, Emily’s focus is on the retail side. She has turned her energies to developing innovative merchandising and creative educational events.
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