Share proven marketing best practices from the Retail Florist of the Year contest, co-sponsored by WF&FSA, with your customers. The information is in a "Word" document so that you can use it in whatever way suits you. The following is the latest in a series.
To further promote fresh flowers, encourage your employees to take complimentary arrangements to every function where a host or hostess gift would be appropriate.
It's not an expensive idea; bouquets cost 50 cents to $1 each. Employees select the size and cost according to the occasion.
Employees won't abuse the privilege, in fact according to other florists who have tried the method before; you'll probably have to remind employees to take their gifts. What kind of impression would it give potential customers if your staff members took something other than your products!? Access flyer
Source: Wholesale Florist & Florist Supplier Association
