APOPKA, Fla. — If you’re browsing plants in a nursery or home-improvement store, labels such as “pollinator friendly” will likely influence which plants you end up buying, according to a recent study by University of Florida Institute of Food and Agricultural Sciences researchers.
Postdoctoral research associate Alicia Rihn and assistant professor Hayk Khachatryan co-authored the study, which appears in the journal HortScience. Both Rihn and Khachatryan are researchers in the UF/IFAS food and resource economics department at the UF/IFAS Mid-Florida Research and Education center in Apopka, Florida.
Rihn and Khachatryan wanted to know how labels such as “pollinator friendly” would influence consumer attitudes. “We wondered, which pollinator insect related labels are the most effective and which do consumers prefer?” Khachatryan said. “At the time of our study, these topics had not been addressed.”
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