If you paid close attention at the FloraHolland Trade Fair in Aalsmeer and the IPM, you may have guessed it already. In week 11 and 12 Fides launches a new, colourful brand for the single-flowered Kalanchoe: Calanday®! A fides truck has been turned into the Calanday Experience and visits our trade partners and the FloraHolland Trade Fair in Naaldwijk personally to present the new, cheerful brand.
In this Calanday experience on wheels we will display the single-flowered Kalanchoe assortment belonging to the Calanday brand, but also innovative packaging solutions for both the trade- and retail market. With this new brand we position single-flowered Kalanchoe as cheerful, playful and accessible. In week 11 and 12, the Calanday Experience will visit the auctions of Aalsmeer, Naaldwijk, Rijnsburg and Bleiswijk to personally present our new brand to our trade partners. All of this without anyone having to leave their office!
To read the rest of the story, please go to: Fides
