As owner of a company in its third generation of operation, the perspective I have looking out the window towards the future may be different than that same view for other, younger companies. I understand how much work it takes to be recognized in our industry as a leader in our crops. However, sustaining that position is even tougher! You can’t be a one hit wonder in this business and be around for the nearly 100 years we have been…we are getting closer to that milestone! It takes continual evaluation, innovation, reinvention and focus to stay relevant to customers and the market. At Ecke Ranch, we are always looking at consumer trends driving other industries for inspiration and application to our products. Through our Design Center here in Encinitas, our team not only helps us create programs that maximize the value of our crops, but also keeps our breeding focused on fulfilling the needs of future markets and consumer demands. In essence, we are designing our products with a view on how they will be presented and used in the future, not just the present. For us, we believe the future is truly better by design!
Paul Ecke III, CEO & Owner
View catalog here.
Source: Ecke Ranch
