Meeting Consumer Needs For The Perfect Canadian Rose

Vineland – A new, homegrown rose is about to hit the Canadian market and it’s been carefully selected with the consumer in mind.

The Canadian Shield rose is the first variety to be released by Vineland Research and Innovation Centre (Vineland) and, after in-depth research into consumer wants and needs, meets all of their key “must-haves.”  That’s according to Lana Culley, Director of Business Development at Vineland.

“Canadian Shield is cold-hardy, disease resistant and low maintenance,” she says of the variety originally bred by Agriculture and Agri-Food Canada plant breeders. “The bush is large, covered in flowers, and a repeat bloomer from July through to October.”

To read the rest of the story, please go to: Ag Innovation Ontario