What is sustainable? Aren't all flowers natural? Consumers ask florists these and other questions about sustainability.
This was the outcome of a survey conducted among florists in the Netherlands, Germany, France and the UK. In Germany and France, questions were asked such as 'Where do the flowers come from?' and 'How are they transported?'
Awareness is increasing
In general, relatively few customers ask about sustainable or environmentally friendly cultivation. On average, fewer than 10 customers a month. However, the number of questions has been increasing over the past few years. Florists who also supply the commercial market generally hear more questions about cultivation and origin.
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