Larger Supply In June Led To Greater Revenue At FloraHolland

The cut flower supply rose by 6.5%, resulting in a revenue increase of 4.3% with a lower average price. The houseplant revenue lay 9.3% higher with an increase in supply of 7.4% and a 2% higher average price. Overall growth was also recorded for garden plants. The revenue rose almost 21% with a 6.7% increase in supply and 13 cents higher average price compared with 2014. June was a sunny month with more hours of sunshine than normal, alternating with severe storms. Temperatures fluctuated widely in June, with regional differences ranging from warm to cool. The mean monthly temperature was the same as the long-term average of 15.6? but was lower than in 2014.

Price of cut flowers drops slightly

The cut flower supply was considerably higher than in June 2014, with 888.2 million stems (+6.5%). The mean price of €0.20 was 1 cent lower than last year and at the same level as 2013. The peony season began too early last year, but this year it started at the usual time. Together with peonies, the supply of the top 7 cut flowers rose. With 79% more stems, peonies realised a revenue increase of 42.5%, but the average price dropped to €0.34. The 9.7% increase in supply of spray chrysanthemums could not prevent the price from dropping 6 cents. With 5.6% more stems the average price of lilies rose to €0.45. Gerbera increased 1 cent on the average price with 13.1% more supply. The price of Lisianthus remained stable with 14% more supply. The supply of Freesia increased (+15.4%), and its price rose 1 cent (€0.15).

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