Park Chun-hwa began the startup company, Kukka, in 2014 that sells fresh flowers online on a subscription basis – the first of its kind in the nation's flower business.
Business mentors, wholesalers in the flower market and even florists all said it would not work considering people's patterns of buying flowers, not to mention the delicate characteristics of flowers being delivered.
"Truly, few people buy flowers unless there are special occasions like anniversaries but that was why it captured my attention," Park told The Korea Times, Tuesday.
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