Kenyan Cut Roses Bound for EU Markets Shifting to Sea Freight
August 29, 2024 | 1 min to read
Sea freight's significance in transporting Kenya's cut roses to Europe is set to increase from 5% to 19% by 2030. With anticipated normalization in the Red Sea shipping routes, there will be a gradual transition from airfreight to sea freight for these exports. Key stakeholders in both Europe and Kenya are motivated to reduce transportation costs, mitigate logistics risks, and lower greenhouse gas emissions, supporting this shift in logistics.
Sea freight will play a greater role in the transport of cut roses from Kenya to Europe – from 5% of cut roses today to 19% by 2030.
Assuming shipping in the Red Sea normalizes, we expect Kenya’s baseline exports of cut roses to Europe to gradually shift from airfreight to sea freight in the coming years.
European and Kenyan actors servicing European big-box channels share a strong interest in saving on transportation-affiliated costs and minimizing logistics risks and greenhouse gas emissions, and thus will help grow volumes of cut roses transported by sea freight to Europe.
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