Kennicott Brothers Company, along with Vans & Nordlie Inc., have set their sights on boosting pull-through business with their retail customers. Their new initiatives are geared to increase per-capita consumption of flowers – not just during standard floral holidays, but also the times in-between.
One such example is their offering free marketing materials for their customers’ social media campaigns and physical stores. Capitalizing on the popularity of their recent FREE Valentine’s Day and Women’s Day marketing packages, the Kennicott family of businesses is keeping the momentum going through the onset of prom season.
The floral industry has long since struggled to get the attention of young consumers, with prom season being a rare time to target 15-18 year olds gearing up for the big dance. “Kids in school grow up to be floral customers,” said Joe Barnes, Manager of New Business Development for Kennicott, “which is why you have to speak their language to get their attention.” The new prom posters incorporate phrases like ‘Crush It’ and ‘Totally Tweetable’ alongside photos of well-dressed teens (courtesy of Fitz Design), and are also available as digital mastheads for social media & email marketing.
“We’re really working hard to come up with ways to create more demand where they may not have been before,” said Barnes. “In the coming months our customers will see more free marketing materials, floral fundraising templates and in-store workshops; all of it designed for them to go out and find new business of their own.”
For more information on the Kennicott Brothers family of businesses, visit www.kennicott.com.
Source: Kennicott Brothers Company