Jim McCann is the founder and CEO of 1-800-Flowers.com and author of the new book, TALK IS (NOT!) CHEAP: The Art of Conversation Leadership (New Harvest). A highly successful entrepreneur and public speaker, McCann’s passion is helping people deliver smiles. His belief in the universal need for social connections and interaction led to his founding of 1-800-Flowers.com, which he has grown into the world’s leading florist and gift shop, and Celebrations.com, a leading website for expert party planning content and advice.
In the following interview, I talk to McCann about how he started his company, how he’s built the brand, remained competitive and his future outlook. He also gives his top pieces of career advice to aspiring entrepreneurs.
Dan Schawbel: How did you originally comes up with the idea for your company and what were the obstacles in the beginning?
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