The relatively small supply drop at the auctions, has not resulted in better middle prices for the Dutch spray roses, although this has been the case for the imported product on offer. The trade is content about the present quality.
“Quality is good, especially this time of the year; Dutch spray roses remain beautiful for a long period of time” according buyer Michel Rutten of Van Dobbe Flowers, judging by what has been on offer the past few months.
“Quality of the Dutch sprays is indeed okay” says buyer Paul Vijverberg of Hamifleurs. “Although the winter months have shown a decline in quality, the Dutch spray roses have now returned in a satisfactory way, fortunately, as customers count on this to happen as well”. He adds that imported spray roses have reached a relatively high level of year-round good quality, which enlarged the market for sprays roses for our clients.”
Less supply
According to the statistics of auction Flora Holland, the imported product on offer has dropped slightly in the April 2014 period, and maintained a position of 33,5 million stems. Earlier, an average of 24 cents was being paid, 3 cents more than in the same period in 2013 and 5 cents more than in 2012. This fact is due to the scale-up of the assortment available, improving rapidly all the time. Looking at the statistics, it is also noticed that direct sales have risen, for both the Dutch transit market as well as for the eventual destinations. On an annual basis, the import supply reached 94 million stems, an increase of 15%. The Dutch supply dropped 3% to 5,5 million stems in the period up to April 2014. An average price of 59 cents was paid, the same number as in 2013 and 2 cents less than the year 2012. In 2013, a total of 26 million Dutch spray roses were sold at Flora Holland; a decline of 13% compared to the previous year. As a result, the share of Dutch spray roses in the auction offer of Flora Holland shrank from 27% in 2012 to 22% in 2013. “In wintertime there is not much activity in the spray rose market while in the summer period our position comes more and more under pressure” says Harry Koene, grower at nursery ‘De Opstal” in Naaldwijk, Holland.
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