In T Magazine, Deborah Needleman wrote about the modern floral bouquet and how it's drastically different from the typical red roses or brightly colored daisies we typically see. These changes are happening largely due to a growing movement among florists and flower farmers on Instagram. Needleman sat down with Lizzie O'Leary to discuss this shifting market.
Below is an edited excerpt.
On the modern floral arragnements:
The contemporary florists have kind of opened up the vocabulary of what you can put into a flower arrangement, so it can be anything from herbs, vegetable, oils, weeds, but also really beautiful garden flowers, things from the roadside. They've really opened up what is beautiful and what is acceptable to be in a flower arrangement.
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